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This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from https://www.lovelybabyprint.com (the “Site”).
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
We collect Device Information using the following technologies:
– “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. Which cookies we use, what each one does and how you choose is described in our Cookie Policy. Cookies for statistics and marketing are set only after you have said yes in the cookie banner (consent, GDPR art. 6(1)(a)), and you can withdraw that yes at any time through the cookie settings.
– “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
– “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site. Before you have made a choice in the cookie banner, Google's measurement tag runs without cookies and without any identifier and sends anonymous signals (page, country, whether an order was placed) that Google uses to estimate totals; Google shortens the IP address before storing it. We rely on our legitimate interest in knowing how the shop is used (GDPR art. 6(1)(f)); the signals cannot be traced back to you, and they stop if you say no.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. Some payment options also require the use and therefore us handling, your personal identity number (in some countries also referred as social security number) We refer to this information as “Order Information.”
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to: Communicate with you; Screen our orders for potential risk or fraud; and When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
We share your Personal Information with third parties to help us use your Personal Information, as described above.
With your consent to statistics we use Google Analytics (Google Ireland Ltd.) to understand how our customers use the Site: which pages are visited, which steps of the poster tool are used, and which products are viewed, added to the cart and bought. We keep this event data for 14 months; the reports are aggregated. You can read more about how Google uses your Personal Information at https://www.google.com/intl/en/policies/privacy/ and opt out of Google Analytics with https://tools.google.com/dlpage/gaoptout.
With your consent to marketing we also (a) turn on Google Signals, which lets Google add aggregated age, gender and interest data from visitors who are signed in to a Google account with ads personalisation on, and reach you again on another device; (b) send Google Ads, the Meta Pixel (Meta Platforms Ireland Ltd.), the TikTok Pixel (TikTok Technology Ltd.) and Pinterest's tag (Pinterest Europe Ltd.) the events that measure our ads and pins; and (c) when you place an order, send Google and Meta your e-mail address, name and, if given, phone number as SHA-256 hashes (a one-way code that cannot be turned back into the address), so that the purchase can be matched to the ad you saw and so that we can build audiences of our customers. The hashing happens before the data leaves your browser or our server. Without your consent to marketing none of this takes place.
Our payment is handled by Kustom (Kustom Payments AB, Sweden), which receives the Order Information needed to take your payment, and our posters are printed and shipped by Gelato (Gelato AS, Norway) and its print partners, which receive your name, delivery address and the print file.
Our e-mails to you, such as the order confirmation and the request to review your order, are sent through Amazon Simple Email Service (Amazon Web Services EMEA SARL, Luxembourg) from servers in Stockholm, Sweden, which receives your e-mail address, your name and the content of the mail. If you unsubscribe from review requests, Amazon keeps your address on our list of people who said no, so that we never ask again.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
After a purchase, the order confirmation page shows a box from Google that asks whether Google may email you a short survey about the purchase. To show the box, the page passes your email address, the order number, the delivery country and the estimated delivery date to Google. Google emails you only if you answer yes, and your answers count towards Lovely Baby Print's store rating on Google. Google handles this information under its privacy policy: https://policies.google.com/privacy.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work. You can opt out of targeted advertising by:
FACEBOOK – https://www.facebook.com/settings/?tab=ads
GOOGLE – https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site, GDPR art. 6(1)(b)), on the basis of your consent for cookies and marketing (art. 6(1)(a), which you can withdraw at any time without affecting what was done before), or otherwise to pursue our legitimate business interests listed above (art. 6(1)(f)). You also have the right to object to processing based on our legitimate interests, to data portability, and to lodge a complaint with a supervisory authority, in Sweden the Swedish Authority for Privacy Protection (IMY). Please note that some of the companies named above process data outside the EU, including in the United States, under the EU–US Data Privacy Framework or the European Commission's standard contractual clauses.
When you place an order through the Site, we will maintain your Order Information for our records for as long as accounting law requires (seven years in Sweden) unless and until you ask us to delete what we are not obliged to keep. Measurement data in Google Analytics is kept for 14 months; the record of your cookie choice for 24 months.
When using this site, you agree and warrant that you are of legal age to form a binding contract.
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. Last updated 12 October 2026: Pinterest's tag with your consent to marketing, and our e-mails sent through Amazon.
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at contact@lovelybabyprint.com.