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This is the Cookie Policy for Lovely Baby Print (Lovely Print Sweden AB), https://lovelybabyprint.com. Cookies are small files that a website stores in your browser. We use a few that the shop needs to work, and, only if you say yes, some that help us measure and improve it.
The first time you visit we ask what you allow. Until you answer, only the necessary cookies are used, and nothing is loaded from Meta, TikTok, Pinterest or our chat provider. Google's measurement tag does load, but in its "denied" state (Google Consent Mode): it sets no cookie, stores no identifier and sends only anonymous, cookie-free signals (which page, which country, whether a purchase happened) that Google uses to estimate totals. Google shortens the IP address before it is stored. We do this on the basis of our legitimate interest in knowing roughly how many people use the shop; it never identifies you. Saying no is as easy as saying yes, and the shop works the same either way. If you say no, even those signals stop from the next page on.
You can change your choice at any time:
We ask again after six months, or sooner if the list of services below or what a yes means changes (last changed 12 October 2026: Pinterest's tag under marketing). We keep a record of the choice itself (what was chosen and when, under a random number) as proof of consent for 24 months. The record holds no name and no IP address.
Always on, because the shop does not work without them.
| Cookie | What it does | Kept for |
|---|---|---|
| __Host-lbp_session | Your cart, your poster design and your chosen country | Until you close the browser |
| lbp_lang | Your chosen language | 12 months |
| lbp_consent | Your cookie choice | 6 months |
| Kustom and Klarna | Set in the checkout by our payment provider to take your payment securely | Set by the provider |
The chat (OpenWidget) remembers your conversation between pages. It is loaded when you allow functional cookies or when you click the chat button yourself.
Google Analytics (Google Ireland Ltd.) shows us which pages are visited, which steps of the poster tool are used and where visitors leave, so that we can improve the shop. Cookies: _ga and _ga_*, kept for up to 2 years. We keep the event data in Google Analytics for 14 months; the reports it is built from are aggregated and do not identify you.
Google Ads (Google Ireland Ltd.), the Meta Pixel (Meta Platforms Ireland Ltd.), the TikTok Pixel (TikTok Technology Ltd., Ireland) and Pinterest's tag (Pinterest Europe Ltd., Ireland) measure whether our ads and pins lead to orders and let us show our ads to people who have visited the shop. Cookies: _gcl_* and _fbp, kept for up to 90 days; _ttp, _tt_enable_cookie and ttcsid*, kept for up to 13 months; _pin_unauth, _epik and _derived_epik on our site and _pinterest_ct_ua on pinterest.com, kept for up to 1 year.
With your yes to marketing we also turn on Google Signals: Google adds data from visitors who are signed in to a Google account and have ads personalisation on, which gives us aggregated age, gender and interest statistics and lets us reach you again on another device. You can see and delete this in Google's My Activity. And when you place an order, your e-mail address, name and, if given, phone number are hashed (turned into a one-way code, SHA-256) in your browser before Google receives them, so that Google can match the purchase to the ad you saw and build our audiences; the same order event may be sent to Meta from our server with the same hashing. None of this happens if you only accept statistics or necessary cookies.
These companies may process data outside the EU, for example in the USA, under the EU–US Data Privacy Framework or the EU's standard contractual clauses; see their privacy policies.
You can also delete or block cookies in your browser's settings. If you block the necessary cookies, the cart and the checkout will not work.
Questions about cookies or your personal data: contact@lovelybabyprint.com. Our Privacy Policy describes how we handle personal data.